As a company, Gyro didn't have any automotive experience, but individually, Gyro creatives had a ton. We created a digital experience called the Gyro Garage showcasing the diverse experience Gyro had in the automotive industry, delivered it on a spark plug USB drive in a custom box (along with a print version of the Garage) to high-level automotive executives, urging them to "ignite something" (Gyro's tagline).